Privacy policy

At Blade & Butler we are committed to protecting and respecting your privacy. This notice describes what personal data we collect, how we will use that data and how we keep your data safe. For additional information on how we use cookies please refer to our Cookie Policy. For all other information regarding our services, please refer to our Terms & Conditions.

If you have a question that is not answered here, or if you would like more information about how we collect, use and store your personal data, you can contact us at any time by emailing hello@bladeandbutler.co.uk or by calling +44 800 6890901 or writing to the Privacy Team at Blade & Butler, 33 Melford Rd London SE22 0AG.

In this Privacy Policy we will cover:

· 1. Who is the data controller?

· 2. What personal data do we collect?

· 3. How do we use this personal data?

· 4. What is our legal basis for processing your personal data?

· 5. Who will process your data?

· 6. Do we transfer your personal data outside of the EU?

· 7. How long do we keep your personal data?

· 8. Your rights

· 9. Security measures

· 10. Complaints

· 11. Changes to this notice

·  

· 12. Legislative reference and useful links

1. WHO IS THE DATA CONTROLLER?

Under the data protection law, the data controller is responsible for ensuring that your data is held securely, that you are given accurate information about how your data is used, and that your rights regarding your data are respected.

Blade & Butler website is owned and run by Blade & Butler Ltd. For the purpose of the UK Data Protection Act 2018 and the General Data Protection Regulation 2016 (the Law), the data controllers for any personal data we hold about you are Blade & Butler Ltd.

2. WHAT PERSONAL DATA DO WE COLLECT?

We collect and process only the data that is required to allow us to provide our services to you. We collect the following data when you browse or shop at Blade & Butler.co.uk:

· a) We process the personal data required to complete and despatch your purchase, including your name, billing address, delivery address, payment details, mobile number, telephone number and email address. We collect your email address in order to send you confirmation of your order; we collect your telephone number so that we can contact you if there are any issues with the order.

· c) If you register for a Blade & Butler account, we collect your name, email address, password, country, day and month of birth and additional information regarding your favourite designers and your marketing preferences.

· d) When you contact our Customer Care team, we may collect additional data to help us resolve any queries relating to your order, delivery, payments, marketing, the website or any other queries.

· e) We collect and process data about your browsing on Blade & Butler including the pages you visit and how you interact with these pages. If you have registered for an account, we collect browsing data about your access to the dedicated areas of the website.

· f) If you are a customer of Blade & Butler or if you have given us your consent, we collect and process your personal data for direct marketing activities.

· g) If you provide us with someone else’s data for example, if you purchase a product to be delivered to a friend or as a gift we will collect and process the personal data required to complete the transaction such as the name, delivery address and other contact details for your friend. If you are receiving an item as a gift, we will process your data only to fulfil the gift request and our contractual obligations.

· h) When you use the classic version of our website, we will ask for your consent to collect personal data from you in order to send you brief messages about products and services that we believe may be of interest to you. i) When you call our Customer Care team, your call will be recorded for training and fraud prevention purposes.

3. HOW DO WE USE THE PERSONAL DATA WE COLLECT?

We collect and process your personal data for the following purposes:

· a) To fulfil our contract with you, including taking payment, shipping and delivery;

· b) To provide you with relevant information about our products and services via our marketing communications and advertising;

· c) To help you take full advantage of our website, including placing and holding items in your shopping bag and using services such as Wish Lists;

· d) To improve the performance of our website and our promotion of the website;

· e) To allow our Customer Care team to help you with queries and requests;

· f) To send you updates to important information such as our Terms & Conditions.

4) WHAT IS OUR LEGAL BASIS FOR PROCESSING YOUR PERSONAL DATA?

Under the Law we must have a valid reason for using your personal data and we may not collect, store or use data about you that is not compatible with that reason. There are four valid reasons for our use of your personal data:

· I. Most of the data we collect from you is necessary to allow us to fulfil our contract with you or to enter into a contract with you e.g. you provide a billing address and email address when your purchase an item from Blade & Butler so that we can process your payment and send you order confirmation.

· II. In certain circumstances we will ask for your permission or consent to use your personal data e.g. if we would like to send you marketing information about items we believe may be of interest to you via email. If you have given your consent to our use of your personal data, you are entitled to withdraw this consent at any time.

· III. We may also have a legitimate interest in using your personal data e.g. to ensure that the content of our website is presented to you and your device as effectively as possible, or to ensure that our marketing communications are relevant to your interests. If this is our reason for using your data, we must make sure that our interests do not override yours and you are entitled to object to this use of your data.

· IV. Lastly, we may be required to use your data to meet a legal obligation or to protect your interests e.g. we may exchange information with other specialist organisations for the purposes of fraud detection and credit risk reduction and we will retain financial data long term to meet our statutory obligations.

5) WHO WILL PROCESS YOUR DATA?

Your personal data will be processed by the internal staff of Blade & Butler  who have been specifically trained and authorised for this processing.

Your personal data will also be transmitted to third parties that we use to provide our services; these parties have been rigorously assessed and offer a guarantee of compliance with the legislation on the processing of personal data. 

The third parties in question belong to the following categories: banking operators, internet providers, companies specialising in IT and telematics services; couriers; When we share your personal data with DPD Limited for the purposes of domestic shipments, on demand delivery and the security screening associated with these services, DPD Blade & Butler  are both controllers of your personal data. Blade & Butler is the controller of the personal data of its customers and DPD is the controller of personal data provided to DPD to perform these services. 

Under some circumstances we may be required to disclose or share your data without your consent, for example if we are required by the police, the courts or for other legal reasons. 

We may also transfer your personal data to a buyer or potential buyer in the event that our assets are acquired by another organisation. The purchaser will be required by law to use your personal data only as described in this Privacy Policy.

7) HOW LONG DO WE KEEP YOUR DATA?

We keep your personal data for a limited period of time in line with our data retention policy. The specific retention period will vary according to the reason for processing your personal data. After this period, your data will be permanently erased or otherwise irreversibly rendered anonymous.

Your personal data are retained in accordance with the following criteria:

When you have purchased goods from Blade & Butler we will retain the billing data until the end of the relevant accounting period, normally seven years from the billing date;

When you make a payment, we will retain your payment details up to the certification of the payment and the completion of the relevant administrative-accounting formalities regarding your right of withdrawal and the terms applied for the disputing of the payment;

When you provide us with personal data in order to use the services of Blade & Butler such as marketing communications subscription, we will keep your data for this purpose until the termination of the service or until you cancel your subscription to the service;

When you give us your consent to send you marketing communications, you can withdraw your consent at any time. We will consider your consent to be current for five years from your last interaction with any email that we send you, with our App or with Blade & Butler . 

When we use your personal data and browsing history to analyse your behaviour in order to customise the website and to show you personalised sales offers, we will keep the data for analytical purposes until you ask us to delete it;

When we use personal data for market research and satisfaction surveys, we will keep the data until you ask us to stop.

When you contact our Customer Care team, we will keep any additional personal data you provide that is specific to your enquiry for as long as you remain an active customer of Blade & Butler .

8) YOUR RIGHTS

You have the right to request a copy of the data that we hold about you (and we will provide this to you free of charge once we have confirmed your identity).

If you would like a copy of some or all of your personal data, please email or write to us using the contact details in this policy.

If we do hold data about you we will:

· -give you a description of it

· -tell you why we are holding it

· -tell you who it could be shared with

· -tell you how long we will keep the data

· -if the data was not provided by you, we will give you any available information such as the source of the data

· -tell you if the data has been used for automated decision making

· -tell you if the data is stored outside of the European Economic Area, and if so what safeguards are in place to protect your personal data

· -let you have a concise and clear copy of the data

You have the right to ask us to correct any inaccuracies in the personal data we hold about you and to stop us using your data until it has been corrected. We want to make sure that your personal data is accurate and up to date and we will be happy to correct or remove data you think is inaccurate. You can also update your own information at any time by logging into My Account at Blade & Butler 

you You have the right to withdraw your consent to marketing at any time by calling our Customer Care team, clicking ?unsubscribe? on a marketing email or replying STOP to a text message. Alternatively, you can sign into your account on Blade & Butler  and update your requirements in our Email Preference Centre. You may receive a small number of further communications immediately after unsubscribing but we will implement your request as quickly as possible.

You have the right at any time to oppose our processing of your personal data on the basis of our legitimate interest. You will need to explain the reasons behind your request and allow us to consider your request and respond.

You have the right to request the deletion of your personal data. After receiving and reviewing your request, if legitimate it will be our responsibility to cease processing promptly and to delete your personal data.

You have the right to receive a copy of your data that we process based on your consent or on the basis of a contract with you in a standard format. If you wish, where technically possible, we can transfer your data directly to a third party indicated by you.

To exercise any of these rights, you can sign in to your account, OR contact our Customer Care team To ensure that the data of our users are not subject to breaches or illegitimate use by third parties, we will ask you to confirm your identity before carrying out your request.

9) SECURITY

We protect your personal data with specific technical and organisational security measures aimed at preventing your personal data from being used illegitimately or fraudulently.

In particular, we use security measures that guarantee: pseudonymisation or encryption of your data; the confidentiality, integrity, and availability of your data as well as the resilience of the systems and services that process them; the ability to restore data in the event of a data breach. Furthermore, Blade & Butler  undertakes to test, verify and regularly evaluate the effectiveness of technical and organizational measures in order to guarantee continuous improvement in the safety of processing.

10) COMPLAINTS

If you believe that Blade & Butler is processing your personal data in contravention of the Law, you can file a complaint with the supervisory authority responsible for compliance with the rules on personal data protection.

In the UK, the complaint can be presented to the ICO. More information on how to complain is available on the ICO's website at https://ico.org.uk/ .

11) CHANGES TO THIS NOTICE

We keep our Privacy Policy under regular review in order to reflect changes in our services and in privacy regulation. This Privacy Policy was last updated on 19.03.2019

12) LEGISLATIVE REFERENCES AND USEFUL LINKS.

The processing of your personal data is carried out by Blade & Butler  in compliance with the Regulation (EU) 2016/679 general regulation on data protection, UK Data Protection Act 2018 and rules on the processing of personal data (https://ico.org.uk/).

TABLE OF USE AND LEGAL BASIS FOR PROCESSING

Our use   of your data

Our legal   basis for processing

When you purchase a product from Blade & Butler we ask you for the   personal data necessary to allow us to fulfil our contract with you including   taking payment, completing any related anti-fraud checks if you choose to pay   by credit/debit card, billing, shipping and delivery of the product and   possible handling of the return.

1. The provision of your personal data for these activities is a   contractual obligation. You are free to communicate your data or not, but in   the absence of the requested data it will not be possible to finalise or   execute the contract and your requests. This means that while you will   continue to be able to browse Blade & Butler , you will not be able to   purchase products and you will not be able to use the services of our website.   
  2. When you make a purchase at Blade & Butler , we are required to   process your personal data to meet our legal obligations in accordance with   the tax provisions and other statutory rules which apply. You are free to   decide whether or not to purchase from us, but if you do make a purchase this   use of your data will be necessary to meet our legal obligations.
 

  3. When you make a purchase at Blade & Butler , we will use some of your   personal data to carry out anti-fraud activities: we have a legitimate   interest in carrying out this activity to prevent and prosecute any   fraudulent activity.

When you visit Blade & Butler , we will collect the personal   data necessary to allow us to provide you with the services of the website,   such as placing and holding items in your shopping bag.

Our use of your data is necessary for our legitimate interest in   ensuring that the service we provide to you is managed correctly.

When you visit Blade & Butler , we will use some data about   your use of the website to help us improve the website and our promotion of   the website. This will include data about how you came to the website; the   date and time of your visit; products you viewed or searched for; page   response times, download errors, length of visits to certain pages, page   interaction data (such as scrolling, clicks, and mouse-overs), and methods   used to browse away from the page.

Our use of your data is necessary for our legitimate interest in   ensuring that the service we provide to you is managed correctly.

We also collect data about your use of Blade & Butler  by   using cookies. More information about how we use cookies and how you can, if   you wish, turn off cookies is included in our Cookie Policy.

You have given your consent to our use of cookies via the cookie   banner that appears on the website. You can choose which cookies to accept   via our Cookie Policy. Some cookies are necessary for our legitimate interest   in ensuring that the service we provide to you is administered correctly e.g.   retaining items in your shopping basket.

When you register on Blade & Butler , we will collect the   data necessary to ensure that we can recognise you on return visits and   provide you with the services registration offers, such as creating a wish   list or subscribing to emails about your favourite designers. If you would   prefer not to continue receiving these emails, you can unsubscribe at any   time using the link on the bottom of the email, or by contacting our Customer   Care team.

The provision of your personal data for these activities is a   contractual obligation. You are free to communicate your data or not, but in   the absence of the requested data it will not be possible to finalise or   execute the contract and your requests. This means that while you will   continue to be able to browse Blade & Butler , you will not be able to   use the services of our website such as the Wish List or alerts about   deliveries from your favourite designers.

When you sign up for our marketing communications, we will ask you for   your email address to enable delivery of the marketing communications. If you   would prefer not to receive these emails, you can unsubscribe at any time   using the link on the bottom of the email, or by contacting our Customer Care   team.

You have given your consent and asked us to send you our marketing   communications.

If you have purchased from Blade & Butler , we will use the   personal data we hold about you, including your purchase history, to contact   you regarding products and services that may be of interest to you. This   contact will normally be via email, but in certain circumstances we may   contact you via other methods e.g. we may call you if an item you have been   eager to purchase comes back into stock. If you would prefer not to be   contacted in this way, you can unsubscribe from emails at any time using the   link on the bottom of the email, or update your preferences via Blade &   Butler or by contacting our Customer Care team.

Our use of your data is necessary for our legitimate interest in   ensuring that you receive information about goods and services that may be of   interest to you.

We analyse contact data, purchase histories, web browsing data and   lifestyle data to tailor our marketing communications, web site presentation   and internet advertising to meet your preferences. For example, if you have   been browsing or have previously purchased a particular shoe designer, we may   send you an email to tell you that these items are now on sale or display   similar products to you on our own website or as part of our internet   advertising

Our use of your data is necessary for our legitimate interest in   ensuring that you receive information about goods and services that may be of   interest to you.

When you contact our Customer Care team, we will use the personal data   you provide and that we have collected to respond to your requests for help   or information.

The provision of your personal data for these activities is a   contractual obligation. You are free to communicate your data or not, but in   the absence of the requested data it will not be possible to finalise or execute   the contract and your requests.