Privacy policy
Privacy policy
At Blade & Butler we are committed to protecting and respecting your privacy. This
notice describes what personal data we collect, how we will use that data and how
we keep your data safe. For additional information on how we use cookies please
refer to our Cookie Policy. For all other information regarding our services, please
refer to our Terms & Conditions.
If you have a question that is not answered here, or if you would like more
information about how we collect, use and store your personal data, you can contact
us at any time by emailing hello@bladeandbutler.co.uk or by calling +44 800 6890901
or writing to the Privacy Team at Blade & Butler, 33 Melford Rd London SE22 0AG.
In this Privacy Policy we will cover:
· 1. Who is the data controller?
· 2. What personal data do we collect?
· 3. How do we use this personal data?
· 4. What is our legal basis for processing your personal data?
· 5. Who will process your data?
· 6. Do we transfer your personal data outside of the EU?
· 7. How long do we keep your personal data?
· 8. Your rights
· 9. Security measures
· 10. Complaints
· 11. Changes to this notice
·
· 12. Legislative reference and useful links
1. WHO IS THE DATA CONTROLLER?
Under the data protection law, the data controller is responsible for ensuring that
your data is held securely, that you are given accurate information about how your
data is used, and that your rights regarding your data are respected.
Blade & Butler website is owned and run by Blade & Butler Ltd. For the purpose of
the UK Data Protection Act 2018 and the General Data Protection Regulation 2016
(the Law), the data controllers for any personal data we hold about you are Blade &
Butler Ltd.
2. WHAT PERSONAL DATA DO WE COLLECT?
We collect and process only the data that is required to allow us to provide our
services to you. We collect the following data when you browse or shop at Blade &
Butler.co.uk:
· a) We process the personal data required to complete and despatch your purchase,
including your name, billing address, delivery address, payment details, mobile
number, telephone number and email address. We collect your email address in order
to send you confirmation of your order; we collect your telephone number so that we
can contact you if there are any issues with the order.· c) If you register for a Blade & Butler account, we collect your name, email address,
password, country, day and month of birth and additional information regarding your
favourite designers and your marketing preferences.
· d) When you contact our Customer Care team, we may collect additional data to
help us resolve any queries relating to your order, delivery, payments, marketing, the
website or any other queries.
· e) We collect and process data about your browsing on Blade & Butler including the
pages you visit and how you interact with these pages. If you have registered for an
account, we collect browsing data about your access to the dedicated areas of the
website.
· f) If you are a customer of Blade & Butler or if you have given us your consent, we
collect and process your personal data for direct marketing activities.
· g) If you provide us with someone else’s data for example, if you purchase a product
to be delivered to a friend or as a gift we will collect and process the personal data
required to complete the transaction such as the name, delivery address and other
contact details for your friend. If you are receiving an item as a gift, we will process
your data only to fulfil the gift request and our contractual obligations.
· h) When you use the classic version of our website, we will ask for your consent to
collect personal data from you in order to send you brief messages about products
and services that we believe may be of interest to you. i) When you call our Customer
Care team, your call will be recorded for training and fraud prevention purposes.
3. HOW DO WE USE THE PERSONAL DATA WE COLLECT?
We collect and process your personal data for the following purposes:
· a) To fulfil our contract with you, including taking payment, shipping and delivery;
· b) To provide you with relevant information about our products and services via our
marketing communications and advertising;
· c) To help you take full advantage of our website, including placing and holding
items in your shopping bag and using services such as Wish Lists;
· d) To improve the performance of our website and our promotion of the website;
· e) To allow our Customer Care team to help you with queries and requests;
· f) To send you updates to important information such as our Terms & Conditions.
4) WHAT IS OUR LEGAL BASIS FOR PROCESSING YOUR PERSONAL DATA?
Under the Law we must have a valid reason for using your personal data and we may
not collect, store or use data about you that is not compatible with that reason. There
are four valid reasons for our use of your personal data:
· I. Most of the data we collect from you is necessary to allow us to fulfil our contract
with you or to enter into a contract with you e.g. you provide a billing address and
email address when your purchase an item from Blade & Butler so that we can
process your payment and send you order confirmation.
· II. In certain circumstances we will ask for your permission or consent to use your
personal data e.g. if we would like to send you marketing information about items we
believe may be of interest to you via email. If you have given your consent to our use
of your personal data, you are entitled to withdraw this consent at any time.
· III. We may also have a legitimate interest in using your personal data e.g. to ensure
that the content of our website is presented to you and your device as effectively as
possible, or to ensure that our marketing communications are relevant to yourinterests. If this is our reason for using your data, we must make sure that our
interests do not override yours and you are entitled to object to this use of your data.
· IV. Lastly, we may be required to use your data to meet a legal obligation or to
protect your interests e.g. we may exchange information with other specialist
organisations for the purposes of fraud detection and credit risk reduction and we
will retain financial data long term to meet our statutory obligations.
5) WHO WILL PROCESS YOUR DATA?
Your personal data will be processed by the internal staff of Blade & Butler who have
been specifically trained and authorised for this processing.
Your personal data will also be transmitted to third parties that we use to provide our
services; these parties have been rigorously assessed and offer a guarantee of
compliance with the legislation on the processing of personal data.
The third parties in question belong to the following categories: banking operators,
internet providers, companies specialising in IT and telematics services; couriers;
When we share your personal data with DPD Limited for the purposes of domestic
shipments, on demand delivery and the security screening associated with these
services, DPD Blade & Butler are both controllers of your personal data. Blade &
Butler is the controller of the personal data of its customers and DPD is the controller
of personal data provided to DPD to perform these services.
Under some circumstances we may be required to disclose or share your data
without your consent, for example if we are required by the police, the courts or for
other legal reasons.
We may also transfer your personal data to a buyer or potential buyer in the event
that our assets are acquired by another organisation. The purchaser will be required
by law to use your personal data only as described in this Privacy Policy.
7) HOW LONG DO WE KEEP YOUR DATA?
We keep your personal data for a limited period of time in line with our data
retention policy. The specific retention period will vary according to the reason for
processing your personal data. After this period, your data will be permanently erased
or otherwise irreversibly rendered anonymous.
Your personal data are retained in accordance with the following criteria:
When you have purchased goods from Blade & Butler we will retain the billing data
until the end of the relevant accounting period, normally seven years from the billing
date;
When you make a payment, we will retain your payment details up to the
certification of the payment and the completion of the relevant administrative-
accounting formalities regarding your right of withdrawal and the terms applied for
the disputing of the payment;
When you provide us with personal data in order to use the services of Blade &
Butler such as marketing communications subscription, we will keep your data for this
purpose until the termination of the service or until you cancel your subscription to
the service;
When you give us your consent to send you marketing communications, you can
withdraw your consent at any time. We will consider your consent to be current for
five years from your last interaction with any email that we send you, with our App or
with Blade & Butler .When we use your personal data and browsing history to analyse your behaviour in
order to customise the website and to show you personalised sales offers, we will
keep the data for analytical purposes until you ask us to delete it;
When we use personal data for market research and satisfaction surveys, we will
keep the data until you ask us to stop.
When you contact our Customer Care team, we will keep any additional personal
data you provide that is specific to your enquiry for as long as you remain an active
customer of Blade & Butler .
8) YOUR RIGHTS
You have the right to request a copy of the data that we hold about you (and we will
provide this to you free of charge once we have confirmed your identity).
If you would like a copy of some or all of your personal data, please email or write to
us using the contact details in this policy.
If we do hold data about you we will:
· -give you a description of it
· -tell you why we are holding it
· -tell you who it could be shared with
· -tell you how long we will keep the data
· -if the data was not provided by you, we will give you any available information such
as the source of the data
· -tell you if the data has been used for automated decision making
· -tell you if the data is stored outside of the European Economic Area, and if so what
safeguards are in place to protect your personal data
· -let you have a concise and clear copy of the data
You have the right to ask us to correct any inaccuracies in the personal data we hold
about you and to stop us using your data until it has been corrected. We want to
make sure that your personal data is accurate and up to date and we will be happy to
correct or remove data you think is inaccurate. You can also update your own
information at any time by logging into My Account at Blade & Butler
you You have the right to withdraw your consent to marketing at any time by calling
our Customer Care team, clicking ?unsubscribe? on a marketing email or replying
STOP to a text message. Alternatively, you can sign into your account on Blade &
Butler and update your requirements in our Email Preference Centre. You may
receive a small number of further communications immediately after unsubscribing
but we will implement your request as quickly as possible.
You have the right at any time to oppose our processing of your personal data on the
basis of our legitimate interest. You will need to explain the reasons behind your
request and allow us to consider your request and respond.
You have the right to request the deletion of your personal data. After receiving and
reviewing your request, if legitimate it will be our responsibility to cease processing
promptly and to delete your personal data.
You have the right to receive a copy of your data that we process based on your
consent or on the basis of a contract with you in a standard format. If you wish,
where technically possible, we can transfer your data directly to a third party
indicated by you.
To exercise any of these rights, you can sign in to your account, OR contact our
Customer Care team To ensure that the data of our users are not subject to breachesor illegitimate use by third parties, we will ask you to confirm your identity before
carrying out your request.
9) SECURITY
We protect your personal data with specific technical and organisational security
measures aimed at preventing your personal data from being used illegitimately or
fraudulently.
In particular, we use security measures that guarantee: pseudonymisation or
encryption of your data; the confidentiality, integrity, and availability of your data as
well as the resilience of the systems and services that process them; the ability to
restore data in the event of a data breach. Furthermore, Blade & Butler undertakes
to test, verify and regularly evaluate the effectiveness of technical and organizational
measures in order to guarantee continuous improvement in the safety of processing.
10) COMPLAINTS
If you believe that Blade & Butler is processing your personal data in contravention of
the Law, you can file a complaint with the supervisory authority responsible for
compliance with the rules on personal data protection.
In the UK, the complaint can be presented to the ICO. More information on how to
complain is available on the ICO's website at https://ico.org.uk/ .
11) CHANGES TO THIS NOTICE
We keep our Privacy Policy under regular review in order to reflect changes in our
services and in privacy regulation. This Privacy Policy was last updated on 19.03.2019
12) LEGISLATIVE REFERENCES AND USEFUL LINKS.
The processing of your personal data is carried out by Blade & Butler in compliance
with the Regulation (EU) 2016/679 general regulation on data protection, UK Data
Protection Act 2018 and rules on the processing of personal data
(https://ico.org.uk/).
TABLE OF USE AND LEGAL BASIS FOR PROCESSING
Our use of your data
Our legal basis for processing
When you purchase a product from Blade & Butler we ask you for the personal data
necessary to allow us to fulfil our contract with you including taking payment,
completing any related anti-fraud checks if you choose to pay by credit/debit card,
billing, shipping and delivery of the product and possible handling of the return.
1. The provision of your personal data for these activities is a contractual obligation.
You are free to communicate your data or not, but in the absence of the requested
data it will not be possible to finalise or execute the contract and your requests. This
means that while you will continue to be able to browse Blade & Butler , you will not
be able to purchase products and you will not be able to use the services of our
website.
2. When you make a purchase at Blade & Butler , we are required to process your
personal data to meet our legal obligations in accordance with the tax provisions and
other statutory rules which apply. You are free to decide whether or not to purchasefrom us, but if you do make a purchase this use of your data will be necessary to
meet our legal obligations.
3. When you make a purchase at Blade & Butler , we will use some of
your personal data to carry out anti-fraud activities: we have a legitimate interest in
carrying out this activity to prevent and prosecute any fraudulent activity.
When you visit Blade & Butler , we will collect the personal data necessary to allow
us to provide you with the services of the website, such as placing and holding items
in your shopping bag.
Our use of your data is necessary for our legitimate interest in ensuring that the
service we provide to you is managed correctly.
When you visit Blade & Butler , we will use some data about your use of the website
to help us improve the website and our promotion of the website. This will include
data about how you came to the website; the date and time of your visit; products
you viewed or searched for; page response times, download errors, length of visits
to certain pages, page interaction data (such as scrolling, clicks, and mouse-overs),
and methods used to browse away from the page.
Our use of your data is necessary for our legitimate interest in ensuring that the
service we provide to you is managed correctly.
We also collect data about your use of Blade & Butler by using cookies. More
information about how we use cookies and how you can, if you wish, turn off
cookies is included in our Cookie Policy.
You have given your consent to our use of cookies via the cookie banner that
appears on the website. You can choose which cookies to accept via our Cookie
Policy. Some cookies are necessary for our legitimate interest in ensuring that the
service we provide to you is administered correctly e.g. retaining items in your
shopping basket.
When you register on Blade & Butler , we will collect the data necessary to ensure
that we can recognise you on return visits and provide you with the services
registration offers, such as creating a wish list or subscribing to emails about your
favourite designers. If you would prefer not to continue receiving these emails, you
can unsubscribe at any time using the link on the bottom of the email, or by
contacting our Customer Care team.
The provision of your personal data for these activities is a contractual obligation.
You are free to communicate your data or not, but in the absence of the requested
data it will not be possible to finalise or execute the contract and your requests. Thismeans that while you will continue to be able to browse Blade & Butler , you will not
be able to use the services of our website such as the Wish List or alerts
about deliveries from your favourite designers.
When you sign up for our marketing communications, we will ask you for your email
address to enable delivery of the marketing communications. If you would prefer not
to receive these emails, you can unsubscribe at any time using the link on the
bottom of the email, or by contacting our Customer Care team.
You have given your consent and asked us to send you our
marketing communications.
If you have purchased from Blade & Butler , we will use the personal data we hold
about you, including your purchase history, to contact you regarding products and
services that may be of interest to you. This contact will normally be via email, but in
certain circumstances we may contact you via other methods e.g. we may call you if
an item you have been eager to purchase comes back into stock. If you would prefer
not to be contacted in this way, you can unsubscribe from emails at any time using
the link on the bottom of the email, or update your preferences via Blade & Butler
or by contacting our Customer Care team.
Our use of your data is necessary for our legitimate interest in ensuring that you
receive information about goods and services that may be of interest to you.
Our use of your data is necessary for our legitimate interest in ensuring that you
receive information about goods and services that may be of interest to you.
When you contact our Customer Care team, we will use the personal data you
provide and that we have collected to respond to your requests for help or
information.
The provision of your personal data for these activities is a contractual obligation.
You are free to communicate your data or not, but in the absence of the requested
data it will not be possible to finalise or execute the contract and your requests.
